Designer Spotlight: Lilly Pulitzer


Hello there! I know it’s been a while since I have written my fashion expertise, so is the story when you have finals and summer classes. I want to try out a new segment called “Designer Spotlight” here I’ll focus on the biography/ importance of a specific designer and the effect they have had on the fashion Industry.

I want to start by focusing on one of my favorite designers, Lilly Pulitzer.  Known as the “Queen of Prep”, this brand has expanded by starting with a simple lemonade stand in socialite, Palm Beach Florida.

Lilly married Peter Pulitzer in 1950 (and yes like the Pulitzer prize) opening a lemonade stand shortly after.   She soon realized that her clothes were always stained from working.  As a fashion girl I see how this can cause some concern.

So how did Mrs. Pulitzer handle such a fashion conundrum? Pulitzer decided to avoid ruining her dresses and began to sew her own clothes.  By using fabrics with bright colors and patterns she hid the stains, problem solved!

As a result of her fun designs, many customers were more interested in Lilly’s dresses over the lemonade.  She decided to sell her dresses instead with much success leading and expanding to the brand we know and love today!

The Lilly Pulitzer brand has had its ups and downs over the years since she first went into business.  But what I really want to focus on is the type of clothing she has set up for women. Pulitzer has designed to an open market of socialite girls in the summer time.  All of her looks are feminine, resort, and odds are the colors pink and/or green.  The moment you look at one of her dresses you feel as if you are on vacation, a place I know I would like to be right now.

A wonderful lesson we can learn from Lilly Pulitzer: When life gives you lemons make colorful dresses!